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Kinerase Moves Luxe Products to Jars

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By: Jamie Matusow

Editor-in-Chief

Kinerase has introduced a new line of firming skin care products that rely on building collagen. Kinerase Restructure Firming Cream ($98) and Restructure Firming Eye Cream ($55) focus on a new elastin-strengthening technology that acts to lift and tone
the contours of the face and eye areas. Kinerase has also rejuvenated the packaging. Rather than its traditional tubes, Kinerase has introduced jars to highlight the luxe nature of the brand, as well as the science behind it. The jars maintain recognition by utilizing the traditional Kinerase blue/white/silver palette, but gain a sleeker, more upscale look.
    
More info: www.kinerase.com

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